I raise this at the risk of falling out with some bloggers who I respect.
A couple of years ago I had a private discussion with NHS Blog Doc about the issue of confidentiality and blogging. We differed on our views on this. I was concerned that patients were not being asked for consent when case reports, or rather stories, were published on blogs. If you submit a case report to the BMJ or Lancet they will expect you to obtain patient consent. Here’s the Lancet:
Consent must be obtained for all Case Reports and Clinical Pictures.
Here’s the BMJ on their Minerva pictures:
We need written consent from every patient, parent or next of kin, regardless of whether the patient can be identified or not from the picture.
This is not the case in blogging. Stories about patients are routinely used to illustrate posts. It is easy blogging. Such posts are voyeuristic and give readers a vicarious interest if they are not involved in such situations. It’s rubbernecking on the net.
How easy is it to identify a patient? Well, in the case of an anonymous blog, perhaps it would be difficult. But what about those that give geographical details?
Tom Reynolds, author of Random Acts of Reality, is an E.M.T working for the London Ambulance Service, he recently posted a story about a one-year-old boy:
The job is a simple one - pick up patient from their home and take them to hospital as quickly as possible - no thinking required and I don’t even need to do any vital sign measurements on this job.
The patient is a one year old child in liver failure and her parents have just been told that a donor organ may have become available.
When we arrive at the home the whole place is in uproar, it’s late in the evening and every member of the family is scrabbling around gathering things into no small number of bags. Clothes, food and the sort of supplies you need for a very sick little one year old.
I do my best to try and bring a little calm to the chaos but the family aren’t having any of it, they are in near panic and their emotions are somewhere between fear and joy. I know when to admit defeat and I leave them be.
It’s powerful stuff. He writes well. I’ve even seen his blog linked to from an official NHS website.
What if the parents of that boy recognize themselves?
When you go to the doctor, nurse, pharmacist, or are seen by a paramedic, do you really expect your story to appear later on a website for other people to pour over? What right do bloggers have to make use of your story in order to create traffic and readership? What public benefit is being served? In the case of a BMJ or Lancet case report, the report may draw attention to a rare adverse effect of a drug, a new interaction, or a difficult case to diagnose. Even then consent is required. What gives blogs an opt out from standard practice in journals?
It is unfair to pick on Tom Reynolds, and that is not what I intend, especially because a recent paper points out that many medical blogs are guilty of this (via Bad Science):
We identified 271 medical blogs. Over half (56.8%) of blog authors provided sufficient information in text or image to reveal their identities. Individual patients were described in 114 (42.1%) blogs. Patients were portrayed positively in 43 blogs (15.9%) and negatively in 48 blogs (17.7%). Of blogs that described interactions with individual patients, 45 (16.6%) included sufficient information for patients to identify their doctors or themselves. Three blogs showed recognizable photographic images of patients. Healthcare products were promoted, either by images or descriptions, in 31 (11.4%) blogs.
Here’s another example, and another , and there’s lots more out there.
It is quite clearly unacceptable to be the subject of a blog post without consent. There is a difference between health care professionals and others. We should be trusted. We are invited in by patients to share the most intimate of problems. They trust us not to share those problems with others, without their consent.
Professional regulators are behind the curve on this. They must to catch up and quickly. Guidance should be issued and the practice should be stamped out. At the moment blogs are failing patients. They should have the same standard as journals, especially since blogs are publicly accessible in a way most journals are not.


